Meet The Team

At TX Headwear, we’re not just crafting hats; we’re creating wearable expressions of passion for the your company’s brand!.
As the Owner of TX Headwear, my love for hats, caps, and the outdoor lifestyle runs deep. My journey in entrepreneurship in 2016 when I answered the entrepreneurial calling, launching ventures that allowed me to blend my passion for the outdoors with my expertise in business. From a hunter’s subscription box business to a data intelligence technology software product, and eventually a multi-unit franchise portfolio, each step refined my approach to brand building and customer engagement.
At TX Headwear, we understand the time, energy, and resources you’ve invested in building your brand. That’s why we believe a custom hat is more than just an accessory—it’s a walking business card that represents your brand wherever it goes. Our business model is exclusively business-to-business, ensuring that every partnership we forge is tailored to meet the unique needs of our clients.
With a minimum order quantity of 288 hats, we’re committed to delivering high-quality, custom-designed headwear that not only reflects your brand’s identity but also enhances its visibility. Each hat we create is a testament to our commitment to quality craftsmanship and the outdoor lifestyle.
Join me at TX Headwear, and let’s celebrate the spirit of adventure and the strength of your brand, one custom hat at a time.

Luke Horton’s journey into the world of custom headwear started with a love for the outdoors and an early passion for fishing, thanks to countless trips with his dad. That love for nature inspired Luke to launch TX Fly Co. in 2014 — focusing on outdoor apparel that reflects the spirit of adventure. As TX Fly Co. grew, so did the demand for the high-quality hats that quickly became a signature of the brand. When other businesses recognized the craftsmanship behind his custom caps, TX Headwear was born in 2021. Driven by a desire to help other brands express their unique identity, Luke founded TX Headwear to offer fully custom, high-quality caps that go beyond the generic. Whether you’re a clothing brand, brewery, retail shop, restaurant or band, Luke and his team work directly with you to create headwear that captures the essence of your brand — without breaking the bank. His commitment to quality and creativity has made TX Headwear the go-to choice for brands looking to set themselves apart with custom designs that truly reflect who they are.

Hey y’all—Natalie Bones here, the Regional Sales Manager for TX Headwear! Born and raised in the Texas Hill Country, I’ve always had a deep-rooted passion for the great outdoors. From backpacking, fishing, and hunting to hiking the 500-mile Colorado Trail from Denver to Durango, adventure has always been at the heart of who I am. My journey with TX Headwear began five years ago when we first connected with Luke. The moment I tried on a TX Headwear cap, it instantly became my go-to, representing quality and embodying the spirit of my outdoor lifestyle. After spending five fulfilling years in education, I was ready for a change—one that would allow me to reconnect with the people of the Texas Hill Country and share something meaningful. Joining TX Headwear was the perfect match, aligning my love for the outdoors with a brand that has always felt like a part of me. I’m proud to work alongside TX Headwear to help businesses and brands create their own distinct identity, providing their customers with hats that become cherished favorites. Because we all know the thrill of finding that perfect hat, and I’m here to make sure your brand’s hat isn’t just worn—it’s loved, remembered, and talked about long after the adventure ends.